New video makes Concord budget more accessible
Tuesday, October 3, 2017
CONCORD – The City of Concord has a new approach to make its annual budget
accessible to the public with the debut of its first ever budget highlights video
. Although Concord has been nationally recognized with GFOA's Distinguished Budget Presentation Award
for 15 consecutive years, the Finance Department's budget staff were excited to make a new option available to the public for fiscal year 2018, which started July 1.
"We have produced hundreds of pages of revenues, expenditures, performance measures, and capital improvement plans time and again," said Budget and Performance Manager Robin Barham. "However, we wanted to come up with a new way to make the budget available to the community and thought the best place to do that would be as a video in our citizens' news feeds."
Available at concordnc.gov/budget, and youtube.com/concordnc1, the six-minute video condenses the information found in the City’s Annual Operating Budget and Performance Plan into a visual summary of how Concord is spending $246 million in public funding this fiscal year. A shorter preview video was also developed to post on the City's Facebook and Twitter accounts.
Driven by 13 percent population growth in the last six years, Concord’s booming economy is increasing the demand for public services and infrastructure. By viewing the video, citizens have the opportunity to see how managing growth translates into budget priorities for FY18. The City is committed to maintaining a stable, low tax rate while providing a high quality of life for its customers. Viewers will see budget highlights for a variety of services ranging from Parks and Recreation facilities and programming, to road construction projects, to utility service expansions. Concord’s primary purpose is to spend public dollars in a way that makes citizens proud to call it home.
The use of video is an opportunity to reach more citizens through new format. The video was produced by Scott Stockton of Shot by Ashley and Scott of Charlotte in collaboration with the City’s Finance Department budget staff—including Barham and Budget Analyst Lesley Reder.
To see the video and learn more about the budget in detail, visit concordnc.gov/budget, or call 704-920-5261 if you have questions about the budget process.
Peter L. Franzese
Public Affairs and Projects Manager